Inui featured in “Istanbul’un Kesif Rotaları 2010 – Istanbul’s Destinations for Discovery 2010 by Pukka Living” book…
It is clear that the object of this book, Istanbul, is not the birthplace of the avant-garde fashion. Fortunately, there is Inui, at the disposal of those idiosyncratic residents of Istanbul who unlocked the codes to style. In this small boutique in Nisantası, wearable pieces of designers such as Hussein Chalayan, Noir, Bruno Pieters and Anne-Valerie Hash are presented. Despite their being creations of out-of-boundary desginers, pieces sold here are characterized by their stylish functionality. All of the styles presented are chosen one by one by the owner, Aysegul Kozikoglu. Kozikoglu treats each of these exclusive garments as an art object, with a supernatural power of attracting attention. As a matter of fact, during our last visit to the boutique we were not suprised by hearing that one of the most avant-garde pieces was bought by Nil Karaibrahimgil. A treasure mine for those stylish girls and their wannabes. [SY]

Source: İstanbul’un Keşif Rotaları 2010 – © Bilsar AŞ
Bennu Gerede in Noir dress…
Celebrity photographer Bennu Gerede wore a dress by Noir for her 14 February Valentine’s day interview with Haberturk Pazar newspaper.

Source: Haberturk Pazar 14/02/2010
Nil Karaibrahimgil in Anne-Valerie Hash dress in Masuder ads…
Turkish pop icon Nil Karaibrahimgil wore an Anne-Valerie Hash dress during Masuder advertisement campaigns.

Source: Newspapers,
The fashion world talks about…
Each of his shows is phenomenal. He concentrates so much about the show part of the business that many miss his excelling capabilities of creating a wearable garment. I am talking about Hussein Chalayan. Since last year celebrities of the fashion world are obsessed with wearing his dresses in every occasion. Victoria Beckam is featured on the Elle Magazine cover with one of his masterpieces, Rihanna is caught by the papparazzi in another Hussein Chalayan dress. Stars like Eva Herzigova and Roisin Murphy also prefer him whenever possible. Another less-known fact: These gorgeous dresses can be found in Inui Boutique in Macka. The owner Aysegul Kozikoglu presents in her boutique pieces from Hussein Chalayan and many more exclusive desginers. Look before you go at:
Source: Hürriyet
Coctail with mini-defilé
Founded by Aysegul Kozikoglu and Sibel Ogeturk in 2007, the avant-garde boutique INUI, representing internationally renowned fashion brands, will introduce its Spring/Summer collection tomorrow in an exclusive coctail party Leea Brasserie', Nisantası. The coctail wil be colored by the presence of celebrities and society of high-end fashion enthusiasts, where stylist and fashion model Ece Sukan will introduce the brands’ latest pieces and provide styling hits.

Source: Hürriyet
Inui Butik
Of all the boutiques that scream “buy from me!” in Nisantasi, Inui has a much more modest approach. The shop lures you in with its avant-garde designs from various designers. Don’t for one second think these gorgeous designs are better off hanging in the store window than hanging off your body; they are totally wearable. Pieces from hot designers Hussein Chğlayan, Anne Valerie Hash and Noir will enhance your existing style and be the accent piece of your wardrobe